Night in Saigon 16 Multimedia Campaign
This year, one of our goals as marketing and media was to create content that not only promoted our show, but also highlighted the people in the show. Following the main character’s aesthetic, our graphics and promotional material was full of doodles, white backgrounds, and colorful imagery. Different from past shows, this year was more creative and innovative in terms of marketing and allowed us to showcase the main character’s artistic side through our digital and print material. Through choreographer highlight videos, social media frames and templates, and committee highlights, we were able to incorporate our graphics into images to accomplish branding and recognition goals.