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University of Georgia

Outstanding Educational Program

Questions and Answers

Provide a detailed description of the educational program and the population it served. Details MUST include: date of event/time-period, number of participants, program purpose (goals, objectives, etc.), use of resources (finances, community support, etc.), marketing techniques and evaluation processes.

Due to COVID-19, our previously planned programming for Asian Pacific Islander Desi American Heritage Month had been cancelled. The current executive board planned to showcase Vietnamese culture to campus by providing a fan dance workshop, holding a Vietnamese Coffee fundraiser on campus, and attending the annual International Street Festival held at the University of Georgia, an annual event where International Student Organizations come together and share the attendees a glimpse of their culture and organization. While limited in what we could do, we still made it a priority to share our culture and upbringing as Vietnamese-Americans, whether it’d be to our general body members or students interested in our organization at UGA. When we officially moved our programming online, we put together a series of videos educating our members about our heritage through culture, language, and history with the intent to spread and educate those who have not connected with the Vietnamese culture before. The videos range from one to eight minutes long, uploaded every other day during the last two weeks of April on our Instagram and Facebook page, where our general body members interact the most online. We also included technical information that could educate our members further, with fill-in graphics that talked about the history of APIDA Month, important Vietnamese-Americans, and the contributions of Asian-Americans in society. The seven executive board members made their respective videos and posted with a mosaic graphic displayed on our Instagram. We wanted to make the videos succinct and educational in order for our members to learn how to integrate Vietnamese culture in their everyday lives. Our Public Relations executive board member marketed the program by publicizing the videos daily on the announcement GroupMe and Facebook and Instagram Story. Since it was one our first attempts at online programming, the executive board evaluated how well each video was responding, an 

How did this educational program serve the campus and/or community? What motivated the organization to host the educational program?

Asian Pacific Islander Desi American (APIDA) Heritage Month is typically celebrated 

Mid-March through Mid-April at the University of Georgia. Our initial intentions for on- campus programming came about because of the lack of APIDA involvement within our UGA community and participation in these programs. While we couldn’t do the programming we initially wanted, we still wanted to contribute to celebrating the rich history of being Asian American. We saw this as a great chance to pay a tribute to our heritage and culture. Initially before programming was moved virtually, we planned for several events our general body members could interact in and learn new things about our culture, such as foods, traditional dances, and how we can expand our cultural footprint on campus as an organization. We still entered this same mindset into virtual programming, and thought posting on social media could reach as many people as we did during our on-campus programming. 

How did the organization overcome any challenges that arose while planning and implementing the educational program? What was the outcome of the program in terms of goals met, successes, and failures?

A challenge throughout this was navigating how to implement the lessons and messages effectively that we had planned on doing in person, online. While we all chose to choose different topics to showcase, they all contributed to our overall mission of trying to spread Vietnamese American culture and history. Another challenge we came across was having equally consistent and quality videos but as an executive board, we brainstormed together, and gained feedback and approval from our Public Relations executive board member to make sure that it was appropriate and met the quality standards we set for ourselves. By overcoming these obstacles, we met our goals by reaching almost a thousand views each, with family members sharing on Facebook and friends sharing on Instagram to show support. Thankfully, this program was easily adjustable to be showcased online and social media allowed us to give our general body members content during this time apart. 

What specific topics did this program address? What questions did it answer? How do you evaluate its success, both qualitatively and quantitatively?

UGAVSA takes pride in its diverse members, coming from different communities, backgrounds, and upbringings from all over the state of Georgia. With our online platform on social media and engaging members, the program explored and exhibited cultural aspects of the Vietnamese culture that our community might not be familiar with, specifically showing our members how to cook Vietnamese cuisine, teaching Vietnamese language and etiquette, and sharing old Vietnamese folk stories while contextualizing our videos with the history and culture of Vietnam. Through this educational program, our APIDA month campaign answered the simple question of how to integrate Vietnamese culture in your everyday life. The Vietnamese-American 

identity often progresses with a dynamic, modern lifestyle students have; and often, our members have a hard time connecting to the Vietnamese cultural roots. The program was greatly appraised, with positive responses from our general body within our GroupMe and on social media. Each Executive Board member was required to make a minute long video and to push for quality, entertainment, and education at the same time. 

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Additional Link:

https://ugavsa.netlify.app/