University of Washington Seattle (Hoa Khôi Liên Trường 2019 Intro Video)
Most Outstanding Multimedia Production Nomination: University of Washington Seattle
Production name: Hoa Khôi Liên Trường 2019 Intro Video
Hoa Khôi Liên Trường is VSAUW’s biennial intercollegiate cultural pageant for young Vietnamese womxn. This year’s theme was womxn empowerment. In spite of facing criticism and judgement from rigid traditional values, to Westernized societal expectations, our VSA wanted to illuminate that Vietnamese womxn are capable of surpassing and overcoming these hurdles regarding representation and identity. Hoa Khôi Liên Trường 2019 served as a platform for Vietnamese intercollegiate womxn to break this one-dimensional mold and debunk stereotypes of traditional beauty pageants. The participants’ journey included various rehearsals, workshops, and events in order to develop their sense of cultural awareness and inner strength. The title of Miss Hoa Khôi Liên Trường was determined by their demonstration of this year’s theme.
VSAUW’s Media Team, in collaboration with the 16 participants, worked together in order to create the introduction video for this year’s cultural pageant. The production was a culmination of four months of planning, storyboarding, and execution– requiring a full-day video shoot along with over 12 hours of post-production editing. Prior to filming, all of the participants were asked to reflect and define what empowerment is and what it means to them. From powerlifting, art, cooking, community activism and everything in between, the video aimed to highlight unique individualities as each contestant demonstrated what empowers them. We aspired to showcase the diversity of this cohort to the big screen and tailor that to our theme of Womxn Empowerment.
The video was produced to cultivate empowerment in young Vietnamese womxn in our community and inspire others to realize that they are more than what societal pressures paint womxn to be. We hope that this introduction video was able to drive our message and exhibit the effort we put into our cultural show.